SMARTER MARKETING - BETTER RESULTS! 
REAL ESTATE MARKETING 
SOLUTIONS THAT DELIVER  
MORE EXPOSURE, MORE LEADS AND MORE VALUE

 MINDSET AND METHODOLOGY

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America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Great customer service is a concept organizations love to be known for. Yet, most people consider the service they receive to be average, at best. The Kincaid Team has the benefit of 30+ yearsexperience 
in marketing and management, in the trenches and on the front lines of sales and technical marketing in both corporate and entrepreneurial ventures. Our experienced team of marketing professionals are considered advisers and they adhere to the following principles in our sales process. 

  


EDUCATE We provide our customers with relevant knowledge that makes them smarter. 

ENGAGE We demonstrate a personal understanding of our client's unique circumstances. 

EMPOWER We provide our customers with capabilities they did not have prior to our sales visit. 

PERSONALIZE Let our customers know that they are the only ones who matter. 
 
EASY We make the selling/buying experience as easy and simple as possible. 
 
AUTHENTIC Always be themselves. 

There are many real estate agents out there in the world, but some are better at their profession than others. The professionals that work on our team possess the following traits. They are HONEST, have strong NEGOTIATION SKILLS, know the LOCAL MARKET, have a strong WORK ETHIC, have a PASSION for real estate and they have a thorough UNDERSTANDING OF THE SELLING AND PURCHASE PROCESS. 


TECHNOLOGICALLY - SAVVY MARKETERS

KincaidSmarterMarketing235809037.jpgSmartly applying technology in the pursuit of brilliantly effective marketing is what we do to market your home or find your dream home. Data-driven marketing is good; but, customer-driven marketing is better. We cautiously use predictive analytics. The world is always changing. The way it was is not always the way it will be.

Marketing and information technology (IT) are diametrically opposed given the way most organizations are structured. IT is primarily concerned with stability, security, economy, standardization, and functional specs. Marketing is more concerned with speed, agility, innovation, market impact, differentiation, and customer experience. However, we are fortunate to have strengths in marketing, technology and social interaction. This forms the basis of our marketing culture. Speed and agility are at the heart of our competitiveness.

Peter Drucker said it well, "Business has only two functions: marketing and innovation." Because the purpose of business is to create something of value - that's innovation - and then to share it with the world and inspire customers to buy/use it - that's marketing. 

Our marketing efforts focus on engaging with homeowners and homebuyers in a meaningful way at each stage of the journey. It gives us the ability to deliver the right content to the right people at the right time. We are continually developing and improving our marketing automation technology. Our current marketing strategy empowers us to create, deliver and measure personalized marketing campaigns across all touch points-at scale. 

POWERFUL WEB PRESENCE (Provides visitor statistics/site traffic reporting, integrated social media, responsive IDXlVOW) 

MONTHLY LISTING SYNDICATION REACHES OVER 60 MILLION HOMEBUYERS (Zillow.com, Trulia.com,Realtor.com ... ) 

MARKETING AUTOMATION (To streamline, automate and measure marketing tasks) 

SOCIAL MEDIA MARKETING (Across Facebook, Twitter, and Linked-In) 

CONTENT MARKETING CAMPAIGNS (Grabs people's attention, informs, educates, entertains, and inspires.) 

EMAIL MARKETING CAMPAIGNS (Confirmed opt-ins) 

LEAD NURTURING 

REFERRAL CAMPAIGNS 

DATA & LOCAL TARGETING 

SEARCH ENGINE OPTIMIZATION (SEO)


MARKETERS ARE STANDING BY. 
We're easy to reach. And eager to help. Just call, text or 
email. 
Shirley Mueller
Shirley Mueller
Realtor®