Pricing your home correctly is one of the most important aspects of marketing your property. Your home may have many values ­ one to the tax assessor, one to an appraiser and another value to you. Prospective buyers may also value your home differently based on their individual needs. The real value; however, is not necessarily any of the above, nor is it based on what you paid for the property, nor what you may need to net from the sale. Your home will sell in a range determined by the market. Whether your home sells in the top of the range or towards the bottom depends on both marketing strategy and accurate pricing.

Kincaid Realtors are highly trained in producing in­depth Comparative Market Analysis (CMA) reports. A CMA compares your home to similar properties that have recently sold. Our agents also take market competition into account as well as recent price­ reductions, expired listings, re­listings and interest rate conditions. We will look beyond the numbers to understand your motivation for selling. We will discuss pricing options for your ideal timing needs, and use our first ­hand experience to determine how the presence or absence of certain unique property features will impact the value to potential buyers.

CMAs will take into account the following attributes: location, square footage and lot size, layout, unique features, property condition, market conditions, supply and demand, interest rates, availability of financing, local and national economy, seasonal demand, market absorption, competition, price­Iocation­features­condition, marketing time, price changes, re-listings, expired listings.